Redefining global strategy

crossing borders in a world where differences still matter

New Tools for Succeeding Globally Why do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages? Because a one-size-fits-all strategy no longer stands a chance. When firms believe in the illusions of a "flat" world and the death of distance, they charge ...

The new global road map

enduring strategies for turbulent times

What Globalization Now Means for Your Business Executives can no longer base their strategies on the assumption that globalization will continue to advance steadily. But how should they respond to the growing pressures against globalization? And what can businesses do to control their destinies in ...

Mundo 3.0

la prosperidad global y las vías para alcanzarla

Desde la crisis financiera de 2008, muchos hemos tenido que replantearnos nuestras convicciones acerca de los mercados y la globalización. ¿En qué grado han de estar integradas las economías realmente? ¿Hasta qué límite es adecuada la regulación? ¿Es cierto que la Tierra es plana, tal ...

World 3.0

global prosperity and how to achieve it

The world looks far different today than it did before the global financial crisis struck. Reeling from the most brutal impacts of the recession, governments, economies, and societies everywhere are retrenching and pushing hard for increased protectionism. That's understandable, but it's also dangerous ...

Strategy and the business landscape

For MBA level strategy courses. Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an analytical approach to strategy.

Redefiniendo la globalización

la importancia de las diferencias en un mundo globalizado

En contra de lo propuesto Thomas Friedman, el profesor de Harvard Business School y del IESE Pankaj Ghemawat cree que la tierra no es plana, sino acaso sólo semi-globalizada. Este libro nos explica sus razones y nos ofrece las claves para crear una estrategia corporativa ...

Redifining global strategy

crossing borders in a world where differences still matter

Why do so many global strategies fail - despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences are larger than we often assume, explains ...

Estrategia y el panorama empresarial

Esta segunda edición se basa en estudios contemporáneos en el campo de la estrategia y adopta una perspectiva centrada en el valor y en la empresa, coherente con trabajos recientes sobre adición y la apropiación de valor. Esta perspectiva, además de ligar los debates de ...

Strategy and the business landscape

Designed as an MBA and Executive MBA strategy course, this book helps students master a body of analytical tools and develop an integrative point of view when making strategic choices. Table of Contents: 1. The Origins of Strategy 2. Mapping the Business Landscape 3. Creating ...

Creating value through international strategic

Everyday, more and more companies embark on international business. Through a collection of articles by leading scholars in International Business this book answers fundamental questions such as: How do companies create value through global strategy? What are the sources of value creation? How do companies ...